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Posts Tagged ‘Witness’

Eye View Sports.Witnessing A PR Disaster On The Court of Public Opinion

July 12, 2010

LeBron James is being dropped off a building. Workers began dismantling the 10-story-tall iconic image of James on a mural in downtown Cleveland on Saturday. The billboard has dominated the city’s skyline for years but is being removed after the superstar announced he was leaving the Cavaliers for the Miami Heat.As strips of the image of James, his arms outstretched and head thrown back after doing his pregame powder toss, began coming off, pedestrians stopped on Ontario Street to take photos and cars pulled to the side for one last look at No. 23, who has gone from being a hometown hero to villain.

In addition, Fathead.com, an online retailer owned by Cavs owner Dan Gilbert dropped the price of its LeBron Fathead wall decals from $99.99 to $17.41, which happens to be the same year Revolutionary War traitor Benedict Arnold was born.

¬†Gilbert posted letter to Cleveland fans, ripping James for “a several-day narcissistic, self-promotional build-up culminating with a national TV special of the decision unlike anything ever ‘witnessed’ in the history of sports and probably the history of entertainment.” PR disaster. From hero to zero like nero.

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