Posts Tagged ‘Pajama boy ad’

Pajama Boy Klan Come Out In Support Of Pajama Boy

December 21, 2013

He is the face of a web ad that is the latest effort by the Obama team to  leverage the holidays for conversation about Obamacare. “Wear pajamas,” the ad  reads. “Drink hot chocolate. Talk about getting health insurance.  #GetTalking.”And, sure enough, Pajama Boy is wearing pajamas—a zip-up onesie in classic  Lamar Alexander plaid—and drinking hot chocolate. He is in his twenties,  sporting hipster glasses he could have bought at Warby Parker and an expression  of self-satisfied ironic amusement. Perhaps the goal of OFA was to create a readily mockable image to draw  attention to its message, in which case Pajama Boy was a brilliantly successful  troll. The right immediately Photoshopped him into the Mandela funeral selfie  and emblazoned his photo with derisive lines like, “Hey girl, I live with my  parents,” and, “How did you know I went to Oberlin?”

Pajama Boy Klan comes out in  support of  Pajama Boy.

 

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Obama Launches Where’s Pajama Boy Ad Trying To Sign Up Young Invincibles Onesie At A Time

December 19, 2013

Have you heard about “Pajama Boy”? He’s in an ad tweeted yesterday by a political nonprofit associated with President Obama, wearing what appears to be a plaid onesie while cradling a hot beverage and looking to one side through arched eyebrows. The point of the ad is to promote Obamacare among young adults. “Wear pajamas. Drink hot chocolate. Talk about getting health insurance,” says the ad copy.The Obama administration is keen to get young adults – the so-called “young invincibles” – to sign up for Obamacare, of course. Younger people have generally lower health-care costs, and the revenue from their premiums is needed to offset the higher costs incurred by older beneficiaries.

Obamacare attempting to sign young adults onesie at a time. Though still not doing his own laundy.

 

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