Posts Tagged ‘Macys Thanksgiving Parade’

Eye View Olympics NBC Coverage Takes Opening Ceremony From NBC Peacock Into Macys Day Turkey

July 28, 2012

Danny Boyle’s secretive Opening Ceremony for the 2012 London Olympics has finally been revealed.

However, while much of the world watched live as the 2012 London Olympics began, American audiences had to wait until primetime to watch the lighting of the flames. Looking to make up much of the $1.3 billion that NBC spent on the rights to the Olympics, the Opening Ceremony that American audiences watched was vastly different than what the rest of the world witnessed.

Continuously cutting to commercials throughout, the subtle, nuanced program that Danny Boyle planned out was all but eviscerated, as a need to recoup some of the money spent on the Olympic rights took its toll on a ceremony that the world was raving about just hours before.

Appropriately complaining about not being able to watch the Olympic Ceremony live with the rest of the world, many complaints quickly turned to the abundance of commentary that was provided by Today Show hosts Meredith Vieira and Matt Lauer – and later NBC Sports commentator Bob Costas, taking over for Vieira.

NBC coverage with massive commercials and ongoing commentators changes NBC peacock to Macy’s Day turkey…