Posts Tagged ‘H&M Clothing’

Clothing Giant Now Uses Virtual Models, Angry Mannequins Get Their Thongs In A Wad

December 7, 2011

Visiting the H&M website is not the only virtual experience to be had by H&M customers who choose to order the company’s clothes online instead of inside one of their 2,300 global retail stores.

Also “completely virtual” are the models at the center of H&M’s swimsuit and lingerie online campaigns, the Swedish-based retailer confirmed.

“It’s not a real body; it is completely virtual and made by the computer,” H&M press officer Hacan Andersson told Swedish newspaper     Aftonbladet in an article questioning the company’s picture-perfect online models.

The Norwegian Broadcasting Corporation, one of the most outspoken groups to criticize H&M, accused the chain of “creating unrealistic physical ideals.”

Angry mannequins get their thongs in a wad..