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Posts Tagged ‘Adidas Shoes’

Adidas Shoes Promoting Slavewear, Obviously A Problem With A Failure To Communicate

June 18, 2012

Adidas has sparked outrage and been accused  of ‘promoting slavery’ by creating a new pair of trainers which have bright  orange ‘shackles’ that fit around the wearer’s ankles.

The clothing giant is under fire for its  August scheduled release of the JS Roundhouse Mids, which many have compared to  the devices worn by black slaves in 19th Century America.

The seemingly innocent promotional material,  uploaded to Facebook earlier this month, asks: ‘Got a sneaker game so hot you  lock your kicks to your ankles?’

But the shoes have sparked angry debate  online, with many saying there is a more cynical tone to the  advertisement.

More than 2,000 people have labelled the  design ‘offensive’ and ‘ignorant’ and say the firm has ‘sunk to new lows’ in its  ‘slavewear’ product.

What we have here is a failure to communicate. Cool Hand Luke

 

 

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