John, an eighth-grade student from Manalapan, N.J., and thousands of other teenage “sneakerheads” have formed a thriving subculture using Instagram, Facebook and weekend conventions to spot, sell and trade coveted, sometimes limited edition pairs of basketball shoes.Teenagers who have grown up with eBay and the Internet have learned the art of trading up, sometimes earning a profit in the process.“Reselling basketball sneakers has become a cultlike atmosphere,” said Marshal Cohen, chief industry analyst of the NPD Group. I can see sneakers becoming even bigger than the baseball card scene. Sneakerheads shooting for the moon.
Tags: Wally Moon
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