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Sam Adams Pulls Sponsorship From St Patricks Day Celebration Parades Nearing Extinction

Sam Adams, owned by Boston Beer Co (SAM), will no longer be sponsoring the parade in Boston on Sunday, while Heineken (HEINY) has pulled its sponsorship from the New York City parade on Monday. “We believe in equality for all,” a Heineken USA spokeswoman said.Sam Adams said it had tried to convince Boston’s parade organizers to modify their rules and allow LGBT groups to march. The South Boston Allied War Veterans Council, which is organizing the parade, said in a statement on its website that it is not opposed to LGBT (lesbian, gay, bisexual and transgender) people, it just doesn’t allow sexual orientation to be displayed.

Antiquated parades on the decline as social media replaces community interaction.

 

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