He is the face of a web ad that is the latest effort by the Obama team to leverage the holidays for conversation about Obamacare. “Wear pajamas,” the ad reads. “Drink hot chocolate. Talk about getting health insurance. #GetTalking.”And, sure enough, Pajama Boy is wearing pajamas—a zip-up onesie in classic Lamar Alexander plaid—and drinking hot chocolate. He is in his twenties, sporting hipster glasses he could have bought at Warby Parker and an expression of self-satisfied ironic amusement. Perhaps the goal of OFA was to create a readily mockable image to draw attention to its message, in which case Pajama Boy was a brilliantly successful troll. The right immediately Photoshopped him into the Mandela funeral selfie and emblazoned his photo with derisive lines like, “Hey girl, I live with my parents,” and, “How did you know I went to Oberlin?”
Pajama Boy Klan comes out in support of Pajama Boy.