Obama Launches Where’s Pajama Boy Ad Trying To Sign Up Young Invincibles Onesie At A Time

Have you heard about “Pajama Boy”? He’s in an ad tweeted yesterday by a political nonprofit associated with President Obama, wearing what appears to be a plaid onesie while cradling a hot beverage and looking to one side through arched eyebrows. The point of the ad is to promote Obamacare among young adults. “Wear pajamas. Drink hot chocolate. Talk about getting health insurance,” says the ad copy.The Obama administration is keen to get young adults – the so-called “young invincibles” – to sign up for Obamacare, of course. Younger people have generally lower health-care costs, and the revenue from their premiums is needed to offset the higher costs incurred by older beneficiaries.

Obamacare attempting to sign young adults onesie at a time. Though still not doing his own laundy.

 

pajama-boy

 

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