A new round of advertisements unveiled by supporters of Colorado’s health insurance exchange has ignited controversy that rippled through social media Tuesday and launched debate over their portrayal of women. While the groups say the aim is to encourage young people to enroll in the state’s new health insurance exchange — a pillar to President Barack Obama’s Affordable Care Act — some have said it belittles women. It also adds to the partisan back-and-forth over the new health care law.
“I think it’s a strategic mistake,” Gangadharbatla said. “Consumers could see it as a joke, making it appear not to be a serious issue. And the issue of health care is clearly a serious issue in the United States. Gangadharbatla said the ads could also be viewed as stereotypical of millennials.
Colorado health care ad salute Ryan Gosling in Rember The Trojans.
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