Wrigley says it is taking a new caffeinated gum off the market temporarily as the Food and Drug Administration investigates the safety of added caffeine.
The company said Wednesday that it has stopped new sales and marketing of Alert Energy Caffeine Gum “out of respect” for the agency, which said it would investigate the health effects of added caffeine in foods just as Wrigley rolled out Alert late last month. A stick of the gum is equivalent to half a cup of coffee. The FDA said it would look at the potential impact these new and easy sources of caffeine will have on children’s health and take action if necessary.
Wrigley stated if there are problems with caffeine in gum for kids, they may consider Plan B.