Adidas has sparked outrage and been accused of ‘promoting slavery’ by creating a new pair of trainers which have bright orange ‘shackles’ that fit around the wearer’s ankles.
The clothing giant is under fire for its August scheduled release of the JS Roundhouse Mids, which many have compared to the devices worn by black slaves in 19th Century America.
The seemingly innocent promotional material, uploaded to Facebook earlier this month, asks: ‘Got a sneaker game so hot you lock your kicks to your ankles?’
But the shoes have sparked angry debate online, with many saying there is a more cynical tone to the advertisement.
More than 2,000 people have labelled the design ‘offensive’ and ‘ignorant’ and say the firm has ‘sunk to new lows’ in its ‘slavewear’ product.
What we have here is a failure to communicate. Cool Hand Luke
Tags: Adidas Shoes, Cool Hand luke, slavewear
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