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Eye View Business, Disrespected Etch A Sketch Has Boost In Sales, Could Create New Jobs

Pushed to the bottom of the toy box by video games and other high-tech gadgets, Etch A Sketch is suddenly drawing lots of attention, thanks to a gaffe that has shaken up the race for the White House.

Ohio Art Co., maker of the classic baby boomer toy, is sending a big box of Etch A Sketches to the presidential campaigns to say thanks for the publicity and a boost in sales.

It all started when Mitt Romney strategist Eric Fehrnstrom was asked Wednesday about the candidate’s politics now versus next fall, and he likened the campaign to an Etch A Sketch: “You can kind of shake it up, and we start all over again.”

Boost in Etch A Shetch sales could create new jobs.

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