Moody Eye View

Visiting the H&M website is not the only virtual experience to be had by H&M customers who choose to order the company’s clothes online instead of inside one of their 2,300 global retail stores.

Also “completely virtual” are the models at the center of H&M’s swimsuit and lingerie online campaigns, the Swedish-based retailer confirmed.

“It’s not a real body; it is completely virtual and made by the computer,” H&M press officer Hacan Andersson told Swedish newspaper     Aftonbladet in an article questioning the company’s picture-perfect online models.

The Norwegian Broadcasting Corporation, one of the most outspoken groups to criticize H&M, accused the chain of “creating unrealistic physical ideals.”

Angry mannequins get their thongs in a wad..

Tags: H&M Clothing, mannequins, thongs

This entry was posted on December 7, 2011 at 8:08 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.