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Oprah Winfrey Takes Ownership Of Own Channel, Viewership Falls As She Sinks The Discovery Channel

NEW YORK – After a strong opening at the beginning of the year, ratings for OWN, the cable network joint venture of Oprah Winfrey and Discovery Communications, have declined, with shows with Winfrey’s name in the title remaining its strongest performers.

For its second week, ratings for OWN fell about 20 percent among its target demo of women over 25 years old, according to the New York Post. The average audience in prime time was 310,000 people.

Discovery and Winfrey have predicted bumps in the road, and most experts expected ratings to come down from a strong start.

OWN viewership so far is “a little lower than I’d thought it would be, but I don’t think it’s alarming,” advertising expert Brad Adgate of Horizon Media told the Post. He pointed to network and cable series premieres this month, which are likely to affect OWN’s performance.

Oprah and her Own cable show eats the Discovery Channel as they sink together.

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