The casual wear chain will keep its decades-old white-on-navy blue logo after all. The move comes just one week after the company swapped it online for a new logo without saying a word. The new logo irritated fans, spurring them to complain about it online.
Gap North America president Marka Hansen said in a statement late Monday that the San Francisco-based company realized how much people liked the old logo after they put up the new one, a white background with black letters and a little blue box. She also says Gap didn’t handle the change correctly and missed a chance to have shoppers offer input until it was too late.