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Eye View Business, Burger King Sales Low, Unemployment, Calorie Content, Creepy Factor High

 Burger King’s new ruler could help its empire expand.

Burger King Holdings Inc. sealed a deal Thursday to sell itself for $3.26 billion to 3G Capital, an investment firm with strong ties to Latin America. The fast-food chain’s chairman and CEO, John Chidsey, said the deal will help it expand more rapidly overseas.

Burger King has more than 12,100 locations around the world and perennially lags its far larger competitor McDonald’s Corp. It struggled to keep up with its rival during the economy’s roller coaster of the past two years.

Its biggest problem: high unemployment among its most important, but notoriously fickle, group of customers — young men between 18 and 34, whom it has targeted with big burgers like the 930-calorie BK Quad Stacker and edgy ads featuring the creepy King character.

Women having it their way, want nothing to do with  Creepy King…

 

 

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