Business Eye View


It’s already almost there.  Dunkin’, which opened 171 new stores in 2009, now has 6,566 U.S. stores. Starbucks (SBUX), which has recently closed several hundred stores, has 6,871. And because Dunkin’ has very little presence in the West, while Starbucks stores are pretty uniformly distributed across the country, Dunkin’ has a lot more room to grow.

Warner writes that Dunkin’s “deliberate targeting of the no frills, cost-conscious coffee drinker who doesn’t want to buy a CD on his way to work has been enormously effective. “What Dunkin’ Donuts seems to have figured out,” she continues, “is that there’s a large segment of the population that doesn’t care to figure out what a venti is. They’re not ever going to order a skinny half-caf soy caramel Macchiato. Instead, they like consistent, decent tasting, old fashioned drip brew coffee that doesn’t cost more than $2.”   Forget Kentucky or Kansas put your money on DD.


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