Business Eye View

 

It’s already almost there.  Dunkin’, which opened 171 new stores in 2009, now has 6,566 U.S. stores. Starbucks (SBUX), which has recently closed several hundred stores, has 6,871. And because Dunkin’ has very little presence in the West, while Starbucks stores are pretty uniformly distributed across the country, Dunkin’ has a lot more room to grow.

Warner writes that Dunkin’s “deliberate targeting of the no frills, cost-conscious coffee drinker who doesn’t want to buy a CD on his way to work has been enormously effective. “What Dunkin’ Donuts seems to have figured out,” she continues, “is that there’s a large segment of the population that doesn’t care to figure out what a venti is. They’re not ever going to order a skinny half-caf soy caramel Macchiato. Instead, they like consistent, decent tasting, old fashioned drip brew coffee that doesn’t cost more than $2.”   Forget Kentucky or Kansas put your money on DD.

 

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: