It’s the dirty little secret many shampoo companies don’t want you to know. When you wash your hair with certain traditional shampoos, you may actually be stripping your hair and scalp of their natural oils.
This has resulted in a radically new approach to the way we cleanse our hair. It’s called WEN® Cleansing Conditioner and it was developed in partnership with the beauty powerhouse Guthy-Renker. WEN® contains a super-hydrating blend of fig, chamomile, rosemary, calendula, and Cherry bark, which when combined, will both cleanse the hair as well as impart shine and softness, even to damaged hair. WEN® is a 5-in-1 formula that takes the place of your shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner.
And why this renewed interest in shampoo… ABC