LeBron’s Infomercial “The Decision” Has Design Flaws, Poor Planning

Cleveland Cavaliers owner Dan Gilbert has written an open letter to Cavs fans, slamming LeBron James for his national television appearance announcing his decision to leave.

Consistent with Cleveland fans’ reaction to LeBron’s decision, Gilbert expresses utter disappointment. But he goes much farther, calling the basketball star “narcissistic,” stating he has deserted his hometown and calling the move a “cowardly betrayal.”

From hero to zero, one hour infomercial, rubbing his decision to leave the Cavs, in  the face of  Cleveland, is a strategic blunder for Brand LeBron, has serious design flaws.

 

 

 

 

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